One-third of the total time is spent watching video online and when it comes about the video. We have a vast platform of the audience with whom we can share our products, services and anything we want to promote or in other words we want to market. There are tons of YouTube channels and even there are uncountable videos on common and famous topics and niches. So there must be some changes a YouTuber should make in order to have a great profile and can draw the attention of the maximum number of people to his channel, in other words, could be able to spread its content throughout countries and be one of its kind. In this the article, I have listed different types of methods following which can make you all achieve the goal of being a good YouTube marketer and be able to promote and publicize your content on the realm. Just imagine a day when you will be going to your office and suddenly a crowd surrounds you to take your autographs and selfies because you are the well-known YouTuber and crossing their sight and they can’t even control themselves and rush your way. Wait it was imagination now it’s our turn to make it a reality!
THE MOST IMPORTANT METHODS AND TACTICS ARE AS FOLLOWS:-
1. NICHE MANAGEMENT
Nowadays a new word is getting viral over all platforms promoting marketing and promotion, that word is “NICHE”, simply it can be called as keywords which means these are the words which are highlighted in any line searched by a user on internet these are the words which are searched by search engines and not the whole sentences. For example, it can be any word that is going viral throughout in simple words these are the words which you think can be used by a user in his words as a search URL starting from iPhone-x to torrents to the prime minister to Bugatti it can be anything related to your content and even going viral all the way out. Good Niches require the use of the brain more than the hard work. As a lot of current knowledge and particulars are needed to access the viral issues that are even related to your content which can help you. The ways by which one can use good varieties of niches are by being updated on social media as this is the first and foremost platform where anything goes viral. So be ready with content and a variety of niches which you can use to get instant popularity and marketing drives.
2. CREATING QUALITY CONTENT
To be very true whenever in the starting of the video whenever the YouTuber asks for liking and following his page, the user thinks that whether the content is worth liking and if it’s worth liking whether it is even worth of following. These are the two basic primary thoughts that strike him/her, so for getting positive answers in the visitors mind you should be honest in your content and provide exactly what a viewer wants for example if you are marketing for your tech website, <URL> you should provide information about the particulars, you are going to publish in the near future what are your plans your interest section for which you will be providing articles and the areas where your website will be working. According to my point of view if the user likes your product and channel unlike social and digital platforms he will also be your traffic source as wherever and, whenever he will have gatherings and topic like your content which he liked but will arise he will be first to promote it by saying that, yup I have used this product myself and it’s good enough for even you all to try. This will make you and your product famous this doesn’t stop here as if anyone from them visits your channel and tries your product he will be the next man to promote your product and in this way, it will result in an increased number of your fan following. Simple just need to make amazing genuine and eye-catching isn’t it so simple?
3. SAME SITE NAME ON ALL PRESENT PLATFORMS
Many times we come across brands which are over populous wherever we go we find its name and fame. Many times we find a tag name which a company is following, about it in all the cross- platform social media services rather it be Instagram, Facebook, YouTube everywhere it has one
and a single identity, which is suggested by me to all of you because having a tag name gathers people in front of you as remembering names is a very difficult task as a YouTuber you in yourself have to think upon marketing technology which product to launch when and how if we add one more task of even knowing your audience it will be far lengthy task so a simple suggestion be one rule many that mean people know you by a single classy name it will be easy to find and then remain stuck to you for a longer time . In simple words, if I try to explain that like individuals have a single name just like companies, start-ups, markets, YouTube channels, organisations everything should have.
4. APPLICATION OF SEO TECHNOLOGY
YouTube being 2nd largest search engine preceding goggle can be very much helpful as a search engine to grow your business and in second words market your products in a cheap and on a large scale. Just need to think about the ongoing response of people is on which topic hold that one and produce a content related to that and the one which could be relatable to your content in one and all manners just you need to take care of applying words that are common, viral and can be used in the search engines.
5. UPLOAD AND SCHEDULE YOUR VIDEOS
Be regular in uploading of contents as nowadays people are so lazy that they sometimes forget special days so yours is just a channel which you need to grow so be producing contents in a regular basis so that you could be in their priority list and whenever they open up they could remember your past videos. Create a hype of your upcoming videos so that they could eagerly wait for it, it is also a technique by which you can implement your product on a large scale. Just be quick and responsive because nowadays people like quick things.
6. PROMOTE YOUR CONTENT ON DIFFERENT PLATFORMS
Nowadays the maximum number of traffic comes from social media marketing that is creating a hype of your upcoming product or content so that you could get views that you could even not think of. Social media marketing is a path that is very easy and easily accessible just the thing
needed is a group of few peoples who could plan your schedules and make your task easy these group of people have different contacts they have a huge community of people under them so that if they even send a single link that will be visible to lacs of people which will be your first step to get into a marketing YouTube fundamentals even if you want to do it by yourself then also you could, just need social media profiles like Facebook, Instagram etc and a fan following so that you could keep your content in front of them.
Vivek Roy is the Digital Marketing Manger withStartups.com – A Digital Marketing Company in India for startups. Vivek has worked across many sectors, and loves using technology to solve branding and customer acquisition problems. He is a published author and mentor to many startups.
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